Creativity Technology

A new creative arms race?

Cultural commentators seem largely to fall into one of two camps at the moment. The first camp sees an opportunity to ‘build back better’. From the desolate rubble of 2020’s creative landscape, a new, fairer, more diverse, less stuffy artistic realm can be built, they say. We should frame our current situation as an opportunity, an environmental course correction with long-lasting benefits to be had, if we can just seize them.

The second camp is less optimistic, and rather more focussed on preserving the viability of creative institutions and the livelihoods of those who contribute to them. After all, what good is a fairer and more accessible world of the arts if there are no artists left to fashion it?

‘Normality is futility’

This week, the Guardian published an editorial outlining its view on the way forward for classical music. Their conclusion places them among the optimists:

It may mean reversing every assumption they know, it may mean that orchestras become communities of musicians who operate in small groups, as opposed to the massed ranks that they were employed to be – but the path of becoming radically local, community-centred organisations, who perform in places other than grand concert halls lies open. So does the acceleration of connecting with audiences digitally.

It makes it sound so easy – notwithstanding the fact that many organisations have been pouring their energy into these avenues since well before the pandemic. (The CBSO has arguably been doing this for decades.) Having decried Boris Johnson’s ’empty optimism and intelligence-insulting boosterism’ earlier in the article, the authors have then made some suggestions which are significantly easier to write about than they are to put into practice: be radically local, while at the same time connecting to a monied digital audience.

The way to connect with audiences digitally may remain ‘open’, but it’s not as if orchestras and ensembles haven’t been aggressively pursuing this direction for a while now. The current problem doesn’t seem to be that there isn’t enough digital content – it’s that by and large people won’t pay for it, and that other ways to monetise are hard to come by.

Arts entrepreneur David Taylor’s provocatively titled blog ‘Of course orchestras can make money online‘ offers a dissenting view – monetisation comes at the end of a sometimes-lengthy process of audience-generation via an organisation or brand providing ‘value’ to its audience, free of charge:

1 – Generate attention with content that provides value to an audience

2 – Use that attention and value to build strong connections and meaningful relationships

3 – Monetise those strong connections and meaningful relationships through multiple income streams and advocacy that also provide value.

This approach works well in many of the fields Taylor cites, including YouTubers and online lifestyle gurus. But for an orchestra, putting so much online for free in order to provide ‘value’ might prove an insurmountable loss-leader.

A creative arms-race

It’s a compelling vision of the future, especially if, like me, you avidly consume the value offered up for free by certain online lifestyle gurus. But one wonders: if there is a creative arms-race into this techno-utopian future, there will be a great number of organisations that simply can’t keep up.

Of course, seeing organisations doing something new, creative, different, and perhaps lucrative, will inspire others to have a go themselves. But the adjustment to a new funding model will leave many behind, whether because their brand simply isn’t suited to the fast-moving world of online media, or because they can’t afford the expertise of a social media brand manager on top of the salaries of a few dozen hungry musicians.

It’s notable that one of the most-watched classical music live-streams of recent weeks was that given by ORA Singers from the Turbine Hall of the Tate Modern, which has now racked up a very solid 15000 views on YouTube. Significantly, it was free to watch, though it must have cost a fair amount to lay on. It was also very good, especially considering the requirements of distancing forty singers in the space.

This is a brilliant way to offer value for free and help build up an audience, and ORA will undoubtedly have reached beyond their regular live concert audience. But I wonder how many other ensembles are able to pay a small army of freelancers to put on a loss-making event such as this, in the same of brand-building.

The outgoing president of the American Choral Directors’ Association, Tim Sharp, opened a recent letter to his community with a quote from the hymnodist Robert Lowry:

My life flows on in endless song; Above Earth’s lamentation,
I catch the sweet ‘tho far-off hymn, That hails A NEW CREATION;
Through all the tumult and the strife, I hear the music ringing;
It finds an echo in my soul—How can I keep from singing?

Sharp sees an opportunity to realise this ‘new creation’ by using the digital gains made during the pandemic to pursue wider teaching and engagement goals. I would love to be as optimistic as he is, and dearly hope he’s right, even though for me it remains something of a ‘far-off hymn’.

Ultimately, the conclusion I’m dancing around putting my name to is this: a transition to a more online economic basis for creative organisations is probable, at least in the short term, and not altogether undesirable. The speed of that transition is going to be the tricky thing. It will need to be cushioned by support for organisations attempting to make it. Perhaps more importantly, it’s the people they employ that need support during this time, to avoid being driven out of the industry altogether.

Choirs Conducting

Thematic concert programmes: worth the hassle?

Conductors…do not always know how to shape a meaningful whole out of smaller pieces…We often program according to some vague theme or chronological order, perhaps without real thought to or justification for our choices.

I feel, as they say, seen. The themed programme is a staple of choral concerts the world over, and yet it can often feel unsatisfying. So convinced are we of the need to theme an evening’s musical offering, to weave it tightly together to make a cogent whole, that we can often end up in an uncomfortable straitjacket. I find myself casting around for something that hasn’t already ‘been done’ in order to justify a selection of music. But is it really necessary, and can we avoid the hassle that the themed programme so often entails?

Why we use themes

The obsession with themes tends to manifest in classical choirs, and rather less so in orchestras. Partly that’s because orchestras deal on the whole in much larger chunks of music. The standard orchestral concert programme requires an overture, a concerto, and a symphony – three items, increasing in length, and usually filling up a couple of hours quite neatly. There’s often simply no need for any kind of external bracket to unify the music. Job done.

Choirs, on the other hand, have additional considerations, at least when performing on their own, or with a single accompanying instrument. The most obvious is the endurance level of the singers, reckoned generally to be lower than that of most orchestral instruments. The other is the available corpus of music, ranging from miniatures to epics, but often on the shorter side, especially where sacred music is concerned.

To compensate for the lumpy proportions of the music, choral programmes have embraced the extra-musical linking device of the theme. We want audiences to feel that what they’re hearing is a cogent hour or so’s music, and that it hangs together with some kind of consistency.

It comes from a hyper-awareness of an audience, wanting to provide them with a guide, a narrative thread, that will give them a route in to understanding and appreciating the music that the choir has prepared.

Advantages of the themed programme

A theme offers this curated experience, taking the listener lightly by the hand and leading them on a tour of whatever it is that’s being explored. A theme, whether loose or tightly-concentrated, provides a prism through which to view the music, a way to help understand and contextualise it.

Additionally, juxtaposition of items is a powerful tool to illuminate connections in all sorts of ways. Sometimes the most seemingly unlikely of segues can yield great insights into compositional process or musical sentiment. There was a recent, thrilling example of this in one of the BBC Proms’ eerily audience-less concerts this summer – Simon Rattle led the LSO straight from a Gabrieli canzona into Elgar’s Introduction and Allegro, a striking and unpredictable segue which played up the dramatic contrasts of groups of instruments in both pieces.

Of course, juxtaposition of this sort need not be confined to the themed programme per se. But another reason we value a unifying extra-musical element is that it provides an entry point, especially to non-specialists or those less familiar with the genre of music on offer. Even the presence of just one or two words, nominally applying to all the pieces in a concert, allows someone with little experience of listening to a particular kind of music to find ways to apply these descriptors, and find a way in.

Problems with themes

However, it’s very easy to get bogged down in a theme, or for these themes to become tired and lazy through unthinking repetition. It has become a standing joke in choral circles (if not a particularly hilarious one) that a newly-formed chamber choir will specialise in early music, new music, and Parry’s Songs of Farewell.

When inspiration doesn’t strike, it can be all to easy to pick a well-worn trope and use it as the basis for a programme – or to try and squeeze pieces into a theme that don’t belong there. Audiences can be forgiving (especially if you do this with a wink!), but it’s awkward when a piece is shoehorned into a programme where it doesn’t belong. Constructing a programme within a restrictive theme can be like playing Tetris in four dimensions.

Equally, in the desire to present a theme which hasn’t been ‘done’, it can quickly get quite abstruse. I remember thinking myself very clever for a segment of a Christmas concert which I entitled ‘The Three Kings’ and populated with music by Caspar Othmayr, Melchior Hoffman, and Balthasar Resinarius. I might have been royally pleased with myself – but did it add anything apart from being a little glib?

I sometimes think the use of themes in this heavy-handed way betrays a rather patrician lack of trust in the audience. Do we really feel that audiences can’t handle a programme which is simply a selection of music we want to perform? The enthusiasm gained on our part is surely much more valuable to the success of the concert.

In these situations, why don’t we simply free ourselves from the strictures of the theme – let ourselves off the hook a little? After all, audiences are rarely thinking about the intricacies of a programme when listening to it as much as we are when assembling it. Better to embrace this sometimes and simply say: here is some music that we think represents us right now. We hope you enjoy it.

There’s a palpable sense of relief in casting aside that unworkable theme and replacing it with the answer to the question: what do the ensemble and I actually want to perform at the moment? The results of investigating that question could be of much more value than a too-clever theme.

Teach without being didactic

Ultimately, I like to leave an artistic event, be it a concert or a visit to a gallery, feeling cleverer – but not simply because I’ve been taught something, but because I’ve figured it out for myself. I think the most successful programmes are ones that gently lead an audience to work something out on its own – figure out a connection, understand a form.

That’s one of the reasons the much-maligned chronological programme remains useful. Art galleries still generally arrange works in chronological order from early to late, and that works for us – we notice the developments in style and form, even if we don’t have specialised training. The clever curator leaves clues so that we can teach ourselves what they want us to learn from the exhibition.

In live performance, we know that even the most carefully-designed programme only comes to life if it is presented engagingly. When I first started programming and conducting concerts, I was very determined that the music should speak for itself. I remained resolutely tight-lipped as my meticulously planned programme segued imperceptibly from one piece to another. I’m sure there are times when this approach can work, but now I think it can alienate as much as it can draw in, especially with a new listener. These days – depending on the programme and the place and all sorts of other factors – I’m generally much more comfortable interrupting the musical flow at intervals to speak to the audience and offer a few thoughts on what to listen for, or how.

Clearly, these extra-musical elements are important, especially to those new to the form. It’s interesting that some of the most successful and artistically interesting choral presentations to come out of the Year of Hell that is 2020 have involved a heavy dose of narrative, implied or actual: Marian Consort’s sequence of collaborative filmed projects, or Stile Antico’s recent Journey of the Mayflower.

The challenge, then, is to find extra-musical narratives, be they thematic or otherwise, which help us generate programmes that we are actually excited about performing, and that audiences will find energising and informative.

Choirs Creativity Technology

Making a ‘Virtual Choir’ video with free* software: Part 3 – Video

In this three-part series of posts, I’ll take you through why and how to make one of those charming multi-screen, multi-track musical videos, based on my own experiences. I’ve used software that’s freely available online [though see update below!], and I’m very much coming at this from the perspective of an amateur video editor, in the hope that my tribulations might make life easier for anyone contemplating putting one of these together.

Click here for Part 1 & Part 2

[Update, March 2021: I’ve recently done a couple more of these videos, and decided to return to these posts, to see if they can be made more helpful, in the light of my more recent experiences. Most importantly, I’ve downgraded the headline from ‘free’ to ‘free*’. It’s definitely possible to do this with freely available software – but I’ve found that spending a little money on professional editing software makes the process roughly 10 times easier and more enjoyable.]

We’ve got our audio. Now it’s time to put the video together.

Step 3: Transcoding the video

This sounds fancy, but it’s really just the process of making sure all the videos you’ve been sent will play nicely with each other. Different phones produce different kinds of files, and film at different frame-rates. Handbrake will put them all into a format that Premiere/Lightworks can handle.

NB Phone cameras generally use variable frame rate (VFR) to make the size of the file smaller. Many video editing programmes don’t like that, as it makes things much harder to line up – that’s why we’re ‘transcoding’ the videos to use a constant frame rate (CFR)

  • Add the file to Handbrake when prompted
  • From the presets, select ‘Production Standard’
  • On the ‘Video’ tab, make sure you’ve selected ‘Constant Frame Rate’, and specified a frame rate to work at. 30fps is fine for our purposes. It should be the same for all the video files in the project
  • Press ‘Encode’ to generate the new file, and give it a new name so you know it’s the version you’re going to use
  • Do this for all the videos you’ve been sent
Transcoding in Handbrake

Step 4: Assembling the video

  • Create your project in Premiere Pro/Lightworks (or use the preexisting conducting video project) and add all the newly-transcoded videos, each with their own Video and Audio track
  • To create that split-screen effect, select each clip, and make each video smaller (using Scale), then change its position along the X and Y axes (using Position) (DVE in Lightworks) (see Note below)
  • Soon enough, you’ll have a screen full of videos. Now, in the EDIT tab, you can line them up with each other by using the audio of each track, and lining up the ‘clap’ waveform, just as you did when lining up the audio
  • This done, you can mute all the audio tracks and import the one you’re actually going to use – the mixdown from Cubase we made in Part 2
  • Export the edit
  • You could leave it like this, but if you want to add transitions and fades-in etc, rather than use the same project, create a new project and import the video you just made. This reduces the burden on the computer processor
  • That’s it!

Note: The Grid

There’s some maths to be done here – work out by what factor you need to make each clip smaller in order for them to fit into the grid.* In the end I used a 7×7 grid to accommodate my 27 participants. I suspect there’s a more elegant solution out there. I could have used a 6×6 grid, of course, but then my conducting video would have been off-centre, and I couldn’t allow myself not to be the centre of attention!

This is greatly complicated by the fact that not everyone will have sent you a video of the same size. A video of dimensions 1980×1080 will need a different scale factor applied to it to make it the same size as one which is in 640×480. Get out the calculator if you can be bothered, or you can eyeball it if you’re feeling lucky.

I got sent a couple of portrait videos. At that stage I decided that rather than asking them to repeat in landscape, I would simply crop and scale them to look landscape, in a rather trial-and-error process.

In my first videos, I just nestled the videos up next to each other with no gap in between – I felt it looked neater than separating them. However, subsequently I experimented with ‘feathering’ the edges of each individual video, which helps make them look more uniform (see here for an example).

Premiere Pro has an effect called ‘Edge Feather’ which is supposed to do this, but for reasons best known to itself, it didn’t work in the largest video I’ve made (circa 40 participants). I hit upon the (very fiddly) solution of using an online picture editor to create a 7×7 grid, blurring the edges, then overlaying it on top of the other videos. Here is the result. In hindsight, it might have been wiser to create the grid before importing any of the videos.

Note: The Background

By default, your background will be black, but this makes the videos show up very starkly and will highlight any inconsistencies in the way they are filmed. Instead, I used the colour-picker tool to lift an off-white colour from the background wall of one of the videos, and created a background ‘matte’ from it, to go behind all the videos. I like the ‘clean’ effect it gives the final video.

Assembly in Premiere Pro

Final Thoughts

There are probably a number of ways I’ve made this more complicated than it has to be. I have, though, generated a work-flow that seems to get the results I’m after. As I’ve mentioned, you can take bits of it that you like, and incorporate them into your own way of doing it – let me know what you come up with!

I’m probably going to end up making more of these, and I’m keen to refine the process. I think it’s worth conductors dabbling – these formats are not going away. Judge for yourself below..!

Choirs Creativity Technology

Making a ‘Virtual Choir’ video with free* software: Part 2 – Audio

In this three-part series of posts, I’ll take you through why and how to make one of those charming multi-screen, multi-track musical videos, based on my own experiences. I’ve used software that’s freely available online [though see update below!], and I’m very much coming at this from the perspective of an amateur video editor, in the hope that my tribulations might make life easier for anyone contemplating putting one of these together.

Click here for Part 1 and here for Part 3

[Update, March 2021: I’ve recently done a couple more of these videos, and decided to return to these posts, to see if they can be made more helpful, in the light of my more recent experiences. Most importantly, I’ve downgraded the headline from ‘free’ to ‘free*’. It’s definitely possible to do this with freely available software – but I’ve found that spending a little money on professional editing software makes the process roughly 10 times easier and more enjoyable.]

We’ve looked at why we might want to have a go at a split-screen music video. Now let’s look at one way of actually doing it.

Note: This is just one of a thousand different ways you could approach this. I’m not claiming this is the best way – just the one that worked for me, which I mostly figured out as I went along.

Further note: I’m going to address this to the moderately tech-savvy. This is purely a guide to what I did – take all or none of it. It presupposes using YouTube tutorials to get the basics of the software, so I’m not going to cover these in the guide.

What you’ll need

This is the most basic version of the equipment you’ll need to put this together.

  • A reasonably well-specced computer
    • There’s no getting away from this, I’m afraid – video editing eats processing power for breakfast. You’ll need a reasonable amount of RAM and a decent CPU. If you’re using a MacBook, you’ve probably already got this. If not, check your system specs – I reckon 4-8 GB of RAM and a reasonably modern processor should do it, together with enough space on the hard drive for quite a few videos!
  • Audio editing software
    • I used Cubase, which is available as a free trial. If you need longer, it’s not too expensive to buy, or you could try Audacity, which is rather more fiddly, but free for life
  • Video editing software
    • Adobe Premiere Pro. It has a really good introductory tutorial built in. I initially used it on a free trial, but subsequently decided it was worth the money to purchase a subscription for now (~£20 per month)
    • There’s also Lightworks, which is free and does the same sorts of things, and Shotcut, which is also well-specced. However, I have found that these free editors become unstable after a certain number of tracks are added. A little investment in the software prevents a multitude of headaches down the line
  • Handbrake
    • This helps us make sure all the video files submitted to us can be edited by the software, by converting them all into the same format
  • Time

Step 1: Create the Guide

You could simply make your performers record audio and video at the same time. However, this can be a little overwhelming – it’s a lot of pressure to think about both the visual and the audio at the same time when you are recording yourself, and it makes editing and controlling the audio trickier.

We’re going to record the audio and video components of the video separately, then put them together afterwards. This means that the performers can focus entirely on getting their performance right, then, having done so, can effectively mime the video. This allows for a more engaging presentation.

Creating the Guide

The performers need a guide recording to perform along to. It can be as simple as a metronome, but the more the performers feel like they’re performing with others, the better, and some have used preexisting recordings for this purpose, grafting their own voices or instruments on top of it.

I don’t find either of these solutions particularly gratifying. Using a metronome can lead to a rather mechanical performance, and singing along to someone else’s recording doesn’t allow the freedom of your own interpretation.

Note: in fact, some the pieces I chose needed a flexible tempo, which a metronome would make impossible, and there weren’t any extant recordings to use.

Here’s how I made my guide recording:

  • Using my phone, I took a video of myself, clapping on the fourth beat of a metronome – beep, beep, beep, clap – followed by me conducting the piece to camera.
  • I then recorded myself playing the choral parts/accompaniment on the piano into the audio software (Cubase), while watching the video I had just made (making sure to clap along at the beginning), then exported this as a .wav file
  • In the video editor (Premiere Pro), I lined up my new piano recording with the video, by lining up where the two ‘clap’ waveforms were on the audio tracks – they’re pretty easy to spot. I then exported this video
  • Watching the new video, I repeated the piano recording process, except this time recording myself singing the vocal parts, always lining them up using the clap

Make a rough mix of the voices and piano in the audio editor by adjusting the track levels on the mixer until you’re happy. Then add it as the audio to your conducting video.

For a recent video, I actually made four different versions of this ‘guide’ mix, each one emphasising a particular voice-part by putting it forward in the mix, and the others back. This was a lot more work, but the singers found it helpful to have a strong lead on their part to sing along with.

After exporting, this left me with a video of me clapping, then conducting an invisible ensemble of piano and singers. By following myself conducting, instead of using a metronome, I was able to allow for breaths and a slightly more organic performance. It also forces you to learn whether you’re easy to follow or not!

Note: I asked friends to supply the voice-parts I couldn’t sing. If there’s no one around and you don’t feel like doing it, why not engage some professional singers to lay down guide tracks for a few bob – they’ll appreciate the work.

Send it to the Performers

Send the video to the group, along with detailed instructions as to how to contribute – everything from positioning the recording device, to warming up beforehand, and clapping with the guide. I based my guidelines on the excellent list available here (geared towards the acappella tradition but mostly applicable).

Experience suggests the following problems are most common (and need highlighting in the instructions!): the orientation of the videos (I prefer landscape, but everyone has to do the same or it looks messy); forgetting to clap in the audio/video/both.

Each participant records audio (with headphones in) and then video separately (no headphones), and sends you both files. Use a service that permits the transfer of large files, such as WeTransfer, wesendit, iCloud, Google Drive, etc.

Step 2: Assembling the Audio

Lining up clap waveforms in Cubase

As you receive the audio files, import them into Cubase, and line them up with the guide recording using the clap.

NB You might need to make sure they’re in a format Cubase can read – for example, it doesn’t like Apple’s m4a format, so I used this website to convert those to wav.

Hopefully this should mean they’re vaguely together with each other – you can make micro-adjustments if not. You can trim ‘rogue’ moments out, add some reverb to distance the sound a little, and use the Mixer to get the balance right between parts. Play about until you’re happy, then export to a single file. Remember to leave in the ‘clap’ so that you can synchronise it to the video in the next stage.

If you can access plugins, I’ve found the following invaluable, used on the whole mix: DeEsser (to de-emphasise those sibilants); Limiter (to prevent the audio from getting too loud and creating distortion); EQ (taking off highs and lows creates a bit of distance); Reverb. The latter presents an interesting challenge: you want it to sound like the listener is hearing a choir at the normal distance away (10 meters or so), but must reconcile this with the fact that the singers’ faces are right up by the screen, which psychologically suggests a more intimate sound.

If you’re just making an audio virtual recording, you can stop there. If hubris hasn’t yet got the better of you, though, the final stage is video. Hold on to your hats (and spare a thought for your poor computer).

Next week:

Making a ‘Virtual Choir’ video with free software: Part 3 – Video

Choirs Creativity Technology

Making a ‘Virtual Choir’ video with free* software: Part 1 – Why

In this three-part series of posts, I’ll take you through why and how to make one of those charming multi-screen, multi-track musical videos, based on my own experiences. I’ve used software that’s freely available online [though see note below!], and I’m very much coming at this from the perspective of an amateur video editor, in the hope that my tribulations might make life easier for anyone contemplating putting one of these together.

Click here for Part 2: Audio and here for Part 3: Video

[Update, March 2021: I’ve recently done a couple more of these videos, and decided to return to these posts, to see if they can be made more helpful, in the light of my more recent experiences. Most importantly, I’ve downgraded the headline from ‘free’ to ‘free*’. It’s definitely possible to do this with freely available software – but I’ve found that spending a little money on professional editing software makes the process roughly 10 times easier and more enjoyable.]

You can’t escape them, it seems. Open your social media account of choice and there they are: serried ranks of faces, at once charming and somehow alien, singing directly at you. It seems almost magical, like they’re under a spell.

These kinds of videos aren’t new, but Covid-induced lockdowns have prompted a remarkable surge in interest in this quintessentially 21st-century form of performance. But how hard are they to produce? Do you need to hire a professional video editor, or can it be done by anyone with a bit of time on their hands and a taste for masochism? More importantly, is this a bandwagon worth jumping on?

I’m going to try and answer those questions over three posts, from the perspective of a musical professional but a technological amateur. My hope is that it will be a helpful resource to anyone thinking about doing this over the next few months, or beyond.

Let’s begin with the philosophical, before moving on to the technical.

Why make a video?

First things first: ‘because everyone else is doing it’ probably isn’t a good enough reason. I’ve joked about the bandwagon, but ultimately I think it’s only worth doing if it satisfies certain criteria: will my ensemble enjoy it? will it serve our mission/purpose? does this format serve us? Let’s address them in order.

Will we enjoy it?

If you’re working with an amateur ensemble, you presumably want this to be an enjoyable venture, or at least not an actively disagreeable one. The difficulties for the amateur contributor are not inconsiderable and shouldn’t be underestimated: 1) noone is at their peak of technical or vocal health during lockdown 2) not everyone has the same technology, or aptitude for it 3) there’s nowhere to hide and no safety in numbers, and 4) hearing/seeing yourself alone can be a very disheartening experience – even for professionals! Not to mention that everyone is adapting to different demands on their time and energy.

My solution has been to be upfront about these difficulties – to stress that the final product will be worth it, and that noone is being judged on their performance. As I’ve said numerous times, I wouldn’t anyone judging me on the current state of my lockdown-lapsed breath control! I’ve encouraged members of my ensembles to just give it a go, and promised that most things can be fixed in the edit.

Additionally, I’ve put in the caveat that if we as an ensemble don’t think it represents us as we wish to come across, we won’t release it publicly. Which brings us to the next criteria: what does it do for us?

What does it do for us?

Ultimately, once things are out there in the public domain, it’s pretty hard to close the box. You’ve got to be fairly sure that what you do put out there is going to reflect positively on the group.

There have been some terrific videos, which will certainly have long-lasting reputational benefits to those ensembles. This one is effective. And this one, below, from my old choir, is really slick and shows the group at home in their core repertoire. But it’s probably fair to say that not all the groups that have put videos out there are going to want them to stay there for time immemorial. So take a moment to think about reputational benefit vs risk.

Perhaps there’s a particular repertoire that’s under-recorded that your group specialises in. There might be a unique interpretation you can bring to bear, or a piece that says something about your identity as a group, or about the current situation. I think these are the most compelling reasons (and incidentally, I think they apply to commercial CD recordings too).

Ultimately, the way I’ve framed it to my groups is this: we’ll challenge ourselves to have a go. If we think it represents us well or is of value in some way, we’ll release it. If not, at the very least it’s generated something that we can keep and share internally, a memento of a bizarre year.

There’s a solution to the current situation which is group-shaped, by which I mean there’s no one-size-fits-all approach. Each of my main choirs has come at it differently, and come up with approaches to addressing it which suit them. Some will involve remote recordings, but not all. There’s no shame in not doing these, and they’re not right for all situations.

Next steps

Now we know why we’re doing this and what we hope to get out of it. Next comes the fun part.

Next week:

Making a ‘Virtual Choir’ video with free software: Part 2 – Audio