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Creativity Technology

A new creative arms race?

Cultural commentators seem largely to fall into one of two camps at the moment. The first camp sees an opportunity to ‘build back better’. From the desolate rubble of 2020’s creative landscape, a new, fairer, more diverse, less stuffy artistic realm can be built, they say. We should frame our current situation as an opportunity, an environmental course correction with long-lasting benefits to be had, if we can just seize them.

The second camp is less optimistic, and rather more focussed on preserving the viability of creative institutions and the livelihoods of those who contribute to them. After all, what good is a fairer and more accessible world of the arts if there are no artists left to fashion it?

‘Normality is futility’

This week, the Guardian published an editorial outlining its view on the way forward for classical music. Their conclusion places them among the optimists:

It may mean reversing every assumption they know, it may mean that orchestras become communities of musicians who operate in small groups, as opposed to the massed ranks that they were employed to be – but the path of becoming radically local, community-centred organisations, who perform in places other than grand concert halls lies open. So does the acceleration of connecting with audiences digitally.

It makes it sound so easy – notwithstanding the fact that many organisations have been pouring their energy into these avenues since well before the pandemic. (The CBSO has arguably been doing this for decades.) Having decried Boris Johnson’s ’empty optimism and intelligence-insulting boosterism’ earlier in the article, the authors have then made some suggestions which are significantly easier to write about than they are to put into practice: be radically local, while at the same time connecting to a monied digital audience.

The way to connect with audiences digitally may remain ‘open’, but it’s not as if orchestras and ensembles haven’t been aggressively pursuing this direction for a while now. The current problem doesn’t seem to be that there isn’t enough digital content – it’s that by and large people won’t pay for it, and that other ways to monetise are hard to come by.

Arts entrepreneur David Taylor’s provocatively titled blog ‘Of course orchestras can make money online‘ offers a dissenting view – monetisation comes at the end of a sometimes-lengthy process of audience-generation via an organisation or brand providing ‘value’ to its audience, free of charge:

1 – Generate attention with content that provides value to an audience

2 – Use that attention and value to build strong connections and meaningful relationships

3 – Monetise those strong connections and meaningful relationships through multiple income streams and advocacy that also provide value.

This approach works well in many of the fields Taylor cites, including YouTubers and online lifestyle gurus. But for an orchestra, putting so much online for free in order to provide ‘value’ might prove an insurmountable loss-leader.

A creative arms-race

It’s a compelling vision of the future, especially if, like me, you avidly consume the value offered up for free by certain online lifestyle gurus. But one wonders: if there is a creative arms-race into this techno-utopian future, there will be a great number of organisations that simply can’t keep up.

Of course, seeing organisations doing something new, creative, different, and perhaps lucrative, will inspire others to have a go themselves. But the adjustment to a new funding model will leave many behind, whether because their brand simply isn’t suited to the fast-moving world of online media, or because they can’t afford the expertise of a social media brand manager on top of the salaries of a few dozen hungry musicians.

It’s notable that one of the most-watched classical music live-streams of recent weeks was that given by ORA Singers from the Turbine Hall of the Tate Modern, which has now racked up a very solid 15000 views on YouTube. Significantly, it was free to watch, though it must have cost a fair amount to lay on. It was also very good, especially considering the requirements of distancing forty singers in the space.

This is a brilliant way to offer value for free and help build up an audience, and ORA will undoubtedly have reached beyond their regular live concert audience. But I wonder how many other ensembles are able to pay a small army of freelancers to put on a loss-making event such as this, in the same of brand-building.

The outgoing president of the American Choral Directors’ Association, Tim Sharp, opened a recent letter to his community with a quote from the hymnodist Robert Lowry:

My life flows on in endless song; Above Earth’s lamentation,
I catch the sweet ‘tho far-off hymn, That hails A NEW CREATION;
Through all the tumult and the strife, I hear the music ringing;
It finds an echo in my soul—How can I keep from singing?

Sharp sees an opportunity to realise this ‘new creation’ by using the digital gains made during the pandemic to pursue wider teaching and engagement goals. I would love to be as optimistic as he is, and dearly hope he’s right, even though for me it remains something of a ‘far-off hymn’.

Ultimately, the conclusion I’m dancing around putting my name to is this: a transition to a more online economic basis for creative organisations is probable, at least in the short term, and not altogether undesirable. The speed of that transition is going to be the tricky thing. It will need to be cushioned by support for organisations attempting to make it. Perhaps more importantly, it’s the people they employ that need support during this time, to avoid being driven out of the industry altogether.

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Choirs Creativity Technology

Making a ‘Virtual Choir’ video with free software: Part 3 – Video

In this three-part series of posts, I’ll take you through why and how to make one of those charming multi-screen, multi-track musical videos, based on my own experiences. I’ve used software that’s freely available online, and I’m very much coming at this from the perspective of an amateur video editor, in the hope that my tribulations might make life easier for anyone contemplating putting one of these together.

Click here for Part 1 & Part 2

We’ve got our audio. Now it’s time to put the video together.

Step 3: Transcoding the video

This sounds fancy, but it’s really just the process of making sure all the videos you’ve been sent will play nicely with each other. Different phones produce different kinds of files, and film at different frame-rates. Handbrake will put them all into a format that Premiere/Lightworks can handle.

NB Phone cameras generally use variable frame rate (VFR) to make the size of the file smaller. Many video editing programmes don’t like that, as it makes things much harder to line up – that’s why we’re ‘transcoding’ the videos to use a constant frame rate (CFR)

  • Add the file to Handbrake when prompted
  • From the presets, select ‘Production Standard’
  • On the ‘Video’ tab, make sure you’ve selected ‘Constant Frame Rate’, and specified a frame rate to work at. 30fps is fine for our purposes. It should be the same for all the video files in the project
  • Press ‘Encode’ to generate the new file, and give it a new name so you know it’s the version you’re going to use
  • Do this for all the videos you’ve been sent
Transcoding in Handbrake

Step 4: Assembling the video

  • Create your project in Premiere Pro/Lightworks, and add all the newly-transcoded videos, each with their own Video and Audio track
  • To create that split-screen effect, select each clip, and make each video smaller (using Scale), then change its position along the X and Y axes (using Position)* (DVE in Lightworks)
  • Soon enough, you’ll have a screen full of videos. Now, in the EDIT tab, you can line them up with each other by using the audio of each track, and lining up the ‘clap’ waveform, just as you did when lining up the audio
  • This done, you can mute all the audio tracks and import the one you’re actually going to use – the mixdown from Cubase we made in Part 2
  • Export the edit
  • You could leave it like this, but if you want to add transitions and fades-in etc, rather than use the same project, I’d create a new project and import the video you just made. Your processor will thank you
  • That’s it!

*There’s some maths to be done here – work out by what factor you need to make each clip smaller in order for them to fit into the grid. In the end I used a 7×7 grid to accommodate my 27 participants, but I suspect there’s a more elegant solution out there.

Assembly in Premiere Pro

Final Thoughts

There are probably a number of ways I’ve made this more complicated than it has to be. I have, though, generated a work-flow that seems to get the results I’m after. As I’ve mentioned, you can take bits of it that you like, and incorporate them into your own way of doing it – let me know what you come up with!

I’m probably going to end up making more of these, and I’m keen to refine the process. I think it’s worth conductors dabbling – these formats are not going away. Judge for yourself below..!

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Choirs Creativity Technology

Making a ‘Virtual Choir’ video with free software: Part 2 – Audio

In this three-part series of posts, I’ll take you through why and how to make one of those charming multi-screen, multi-track musical videos, based on my own experiences. I’ve used software that’s freely available online, and I’m very much coming at this from the perspective of an amateur video editor, in the hope that my tribulations might make life easier for anyone contemplating putting one of these together.

Click here for Part 1 and here for Part 3

We’ve looked at why we might want to have a go at a split-screen music video. Now let’s look at one way of actually doing it.

Note: This is just one of a thousand different ways you could approach this. I’m not claiming this is the best way – just the one that worked for me, which I mostly figured out as I went along.

Further note: I’m going to address this to the moderately tech-savvy. If you don’t know how to install software, or still think that nice video website is called ‘the Youtube’, there are other guides that might suit you better! This is purely a guide to what I did – take all or none of it. It presupposes using YouTube tutorials to get the basics of the software, so I’m not going to cover these in the guide.

What you’ll need

This is the most basic version of the equipment you’ll need to put this together.

  • A reasonably well-specced computer
    • There’s no getting away from this, I’m afraid – video editing eats processing power for breakfast. You’ll need a reasonable amount of RAM and a decent CPU. If you’re using a MacBook, you’ve probably already got this. If not, check your system specs – I reckon 4-8 GB of RAM and a reasonably modern processor should do it, together with enough space on the hard drive for quite a few videos!
  • Audio editing software
    • I used Cubase, which is available as a free trial. If you need longer, it’s not too expensive to buy, or you could try Audacity, which is rather more fiddly, but free for life
  • Video editing software
    • Adobe Premiere Pro, again on a free trial. It has a really good introductory tutorial built in. There’s also Lightworks, which is free and does the same sorts of things, but I found it got unstable on my system once I got past 20 tracks
  • Handbrake
    • This helps us make sure all the video files submitted to us can be edited by the software, by converting them all into the same format
  • Time

Step 1: Create the Guide

You could simply make your performers record audio and video at the same time. This can be a little overwhelming, and it makes editing and controlling the audio a little trickier. We’re going to record the audio and video components of the video separately, then put them together afterwards. This means that the performers can focus entirely on getting their performance right, then can effectively mime the video.

Creating the Guide

The performers need a guide recording to perform along to. It can be as simple as a metronome, but the more the performers feel like they’re performing with others, the better, and some have used preexisting recordings for this purpose. Metronomes can lead to a rather mechanical performance, and singing along to someone else’s recording doesn’t allow you to come up with your own interpretation.

Note: in fact, the pieces I chose needed a flexible tempo, which a metronome would make impossible, and there weren’t any extant recordings to use.

Here’s how I made my guide recording:

  • Using my phone, I took a video of myself, clapping on the fourth beat of a metronome – beep, beep, beep, clap – followed by me conducting the piece to camera.
  • I then recorded myself playing the piano into Cubase, while watching the video I had just made (making sure to clap along at the beginning), then exported this
  • In Premiere Pro, I lined up my new piano recording with the video, by lining up where the two ‘clap’ waveforms were on the audio tracks – they’re pretty easy to spot. I then exported this video
  • Watching the new video, I repeated the piano recording process, except this time recording myself singing the vocal parts, always lining them up using the clap

After exporting, this left me with a video of me clapping, then conducting an invisible ensemble of piano and singers. By following myself conducting, instead of using a metronome, I was able to allow for breaths and a slightly more organic performance. It also helps you see whether you’re easy to follow or not!

Note: I asked friends to supply the voice-parts I couldn’t sing. If there’s no one around and you don’t feel like doing it, why not engage some professional singers to lay down guide tracks for a few bob – they’ll appreciate the work.

Send it to the Performers

Send the video to the group, along with detailed instructions as to how to contribute – everything from positioning the recording device, to warming up beforehand, and clapping with the guide. I based my guidelines on the excellent list available here (geared towards the acappella tradition but mostly applicable).

Each participant records audio (with headphones in) and then video separately (no headphones), and sends you both files.

Step 2: Assembling the Audio

Lining up clap waveforms in Cubase

As you receive the audio files, import them into Cubase, and line them up with the guide recording using the clap.

NB You might need to make sure they’re in a format Cubase can read – it doesn’t like Apple’s m4a, so I used this website to convert those to wav.

Hopefully this should mean they’re vaguely together with each other – you can make micro-adjustments if not. You can trim ‘rogue’ moments out, add some reverb to distance the sound a little, and use the Mixer to get the balance right between parts. Play about until you’re happy, then export to a single file.

If you’re just making an audio virtual recording, you can stop there. If hubris hasn’t yet got the better of you, though, the final stage is video. Hold on to your hats (and spare a thought for your poor computer).

Next week:

Making a ‘Virtual Choir’ video with free software: Part 3 – Video

Categories
Choirs Creativity Technology

Making a ‘Virtual Choir’ video with free software: Part 1 – Why

In this three-part series of posts, I’ll take you through why and how to make one of those charming multi-screen, multi-track musical videos, based on my own experiences. I’ve used software that’s freely available online, and I’m very much coming at this from the perspective of an amateur video editor, in the hope that my tribulations might make life easier for anyone contemplating putting one of these together.

Click here for Part 2: Audio and here for Part 3: Video

You can’t escape them, it seems. Open your social media account of choice and there they are: serried ranks of faces, at once charming and somehow alien, singing directly at you. It seems almost magical, like they’re under a spell.

These kinds of videos aren’t new, but Covid-induced lockdowns have prompted a remarkable surge in interest in this quintessentially 21st-century form of performance. But how hard are they to produce? Do you need to hire a professional video editor, or can it be done by anyone with a bit of time on their hands and a taste for masochism? More importantly, is this a bandwagon worth jumping on?

I’m going to try and answer those questions over three posts, from the perspective of a musical professional but a technological amateur. My hope is that it will be a helpful resource to anyone thinking about doing this over the next few months, or beyond.

Let’s begin with the philosophical, before moving on to the technical.

Why make a video?

First things first: ‘because everyone else is doing it’ probably isn’t a good enough reason. I’ve joked about the bandwagon, but ultimately I think it’s only worth doing if it satisfies certain criteria: will my ensemble enjoy it? will it serve our mission/purpose? does this format serve us? Let’s address them in order.

Will we enjoy it?

If you’re working with an amateur ensemble, you presumably want this to be an enjoyable venture, or at least not an actively disagreeable one. The difficulties for the amateur contributor are not inconsiderable and shouldn’t be underestimated: 1) noone is at their peak of technical or vocal health during lockdown 2) not everyone has the same technology, or aptitude for it 3) there’s nowhere to hide and no safety in numbers, and 4) hearing/seeing yourself alone can be a very disheartening experience – even for professionals! Not to mention that everyone is adapting to different demands on their time and energy.

My solution has been to be upfront about these difficulties – to stress that the final product will be worth it, and that noone is being judged on their performance. As I’ve said numerous times, I wouldn’t anyone judging me on the current state of my lockdown-lapsed breath control! I’ve encouraged members of my ensembles to just give it a go, and promised that most things can be fixed in the edit.

Additionally, I’ve put in the caveat that if we as an ensemble don’t think it represents us as we wish to come across, we won’t release it publicly. Which brings us to the next criteria: what does it do for us?

What does it do for us?

Ultimately, once things are out there in the public domain, it’s pretty hard to close the box. You’ve got to be fairly sure that what you do put out there is going to reflect positively on the group.

There have been some terrific videos, which will certainly have long-lasting reputational benefits to those ensembles. This one is effective. And this one, below, from my old choir, is really slick and shows the group at home in their core repertoire. But it’s probably fair to say that not all the groups that have put videos out there are going to want them to stay there for time immemorial. So take a moment to think about reputational benefit vs risk.

Perhaps there’s a particular repertoire that’s under-recorded that your group specialises in. There might be a unique interpretation you can bring to bear, or a piece that says something about your identity as a group, or about the current situation. I think these are the most compelling reasons (and incidentally, I think they apply to commercial CD recordings too).

Ultimately, the way I’ve framed it to my groups is this: we’ll challenge ourselves to have a go. If we think it represents us well or is of value in some way, we’ll release it. If not, at the very least it’s generated something that we can keep and share internally, a memento of a bizarre year.

There’s a solution to the current situation which is group-shaped, by which I mean there’s no one-size-fits-all approach. Each of my main choirs has come at it differently, and come up with approaches to addressing it which suit them. Some will involve remote recordings, but not all. There’s no shame in not doing these, and they’re not right for all situations.

Next steps

Now we know why we’re doing this and what we hope to get out of it. Next comes the fun part.

Next week:

Making a ‘Virtual Choir’ video with free software: Part 2 – Audio

Categories
Choirs Creativity Technology

Lockdown lessons: three habits to take back with us to normality

2020 has seen choirs, orchestras, and all manner of other cultural organisations forced online. It’s fair to say that for many it’s been an uncomfortable transition. But what can we learn from the adaptations we’ve made? And could there be things we’d like to take back with us into normality?

During the lockdown months, I got into habits – some good, some less so. Recently, I’ve found myself thinking about what I can take forward from this time into ‘normal’ life. For me, habits such as the mid-morning coffee, brewed slowly and deliberately, and daily exercise, are ones I’d like to continue. But are there new habits that ensembles have formed in this time that can be of value in a theoretical virus-free future?


Community

A choir of a hundred people subdivides into voice-parts, and probably then further into multiple social groupings. It can be difficult to break out of those and get to know who else is performing at the other end of the room.

One thing several members of my ensembles have commented on recently is that they feel that they know more people in the group. The online ‘rehearsals’ that we’ve been having weekly present everyone in a very egalitarian way, each in an identically-sized box, and, importantly, next to their name. It’s been invaluable to me as a conductor and ensemble-members have benefited from it too.

The randomised ‘coffee’ break-outs, which put attendees into smaller rooms for a chat for a few minutes, before unceremoniously dumping them back in the main room, have also helped with encouraging interaction beyond automatic social groupings.

It’s a truism that people who go through adversity together form strong bonds. The challenge will be to maintain and further strengthen them once the adversity is over.


Technical Skills

Both participants and leaders of groups have had to learn new skills to maintain their connections. Even some of the more technology-shy have been surprised by how easily they’ve been able to learn to attend online meetings, or make and submit recordings.

Leaders have learned these skills too, managing newly-digital ensembles, and have often strayed quite far into the technical realm, making guide recordings or assembling multi-tracked performances.

These skills are not temporary assets, and the requirement to master digital skills is not going to go away. Even in a post-virus world, the arc of the social universe tends towards the digital. In a world that, whether we like it or not, will increasingly view its culture from behind a screen, these skills are necessary evolutionary adaptations. Even predominantly live groups are going to have to learn how to exist in both physical and online dimensions.


Presentation

Closed door performances, live-streamed. Pay-per-view singalongs and workshops. Pieces designed for performance over video-conferencing. Innovations are being made not just in rehearsal but performance, and we’ll see even more imaginative variants this autumn.

In the amateur world, some may feel able to return to regular activities, while some will prefer to remain online. There may be hybrid concerts, with some performers live and some pre-recorded. We may see outdoor venues being used in different ways.

This kind of variety is good for the art. It keeps performers and audiences from complacency. It may even herald the ‘shake-up’ of live performance conventions which we are often told is so badly needed, especially in the ‘classical’ sector.


It might seem unfeeling to write of hopes for the future at a time of fundamental uncertainty for creative people of all kinds. All around us, cultural institutions are crumbling, and many involved in the arts are considering their options.

I remain hopeful that there will be a future for us. And if there is, we could do worse than taking into it with us any positive things we’ve learned.